What is Digital Marketing?
Digital Marketing is a new face of marketing strategy for every business which is done via the Internet which is the worldwide system of computer networks or also called as the network of networks where your business reaches to every corner of the world.
Digital Marketing is a roofing term for all of your online marketing efforts. In the present, all the businesses use these digital channels such as search engines like Google, Yahoo, and Bing. and in Social Media like Facebook, Twitter, Linkedin, Pinterest, Instagram and E-mail Marketing and their websites to connect with their current and prospective clients and customers.
Marketing has always been about connecting with the people in the right time and right place. Which means that you need to meet them where they are already spending time on the internet.
In other words, you can say digital marketing is a form of marketing that exists on internet or online.
Many people talk about the inbound marketing saying that it is really an effective way to attract, convert, close and delight the customers or clients online.
What are the differences between Digital Marketing and Inbound Marketing?
There is no major difference between Digital Marketing and Inbound Marketing. They are like a light coming from the same source but divided by the beam.
So what’re the differences then?
The term Digital Marketing does not differentiate much as both have push and pull tactics or they may also refer to as Inbound and Outbound marketing method.
Ultimately, Inbound Marketing is another method which uses the Digital Marketing Assets to attract, convert, close and delight the customer or clients on the internet. So, on the other hand, Digital Marketing is the roofing term used to describe online marketing of any kind, regardlessly of weather, they are considered as inbound or outbound marketing.
The ultimate definition of Digital Marketing?
Digital Marketing has a huge spectrum of assets and tactics which all fall under the roof of digital marketing. The best digital marketing company always makes a clear picture of the each asset and tactics that how can it support their overarching goals.
Most commonly used Assets & Tactics by the digital marketers are as below:-
E-Books & Whitepapers
Social Media Channels ( Facebook, Twitter, Instagram, Pinterest, Linkedin etc.,)
Earned Online Coverage ( PR, Social Media & Reviews )
Online Brouchers and Lookbooks
Branding Assets ( Logo’s and Fonts etc., )