Pay Per Click or PPC is another advertising strategy or a type of sponsored online advertising which is done via a vast range of websites and also including search engines like Google, Yahoo, and Bing.
Pay Per Click is also a great way getting the visitors and traffic to your website.
It is a model of Digital marketing, where the advertisers like businesses and individuals buy the listings in the search engine results like Google, Yahoo, Bing and via platforms or websites.
This is a paid service or you can call it as Non-organic or Paid search results. Pay Per Click (PPC) Is Also Known Cost Per Click (CPC).
Pay Per Click advertising is a great platform to get the visitors traffic to your website and promote your products, services, and business as it is a paid service and Non-Organic.
It’s too risky if your poor setup or with ongoing poor management and you spend fortunes on it and in the end of the day you end up with nothing.
When anybody asks us to define Pay Per Click or Cost Per Click. We define them that it is a paid version and very cost effective which means to get their website noticed by their targeted audience.
Whereas our other digital marketing strategy and technique is gradually helping their website to achieve traffic or ranking via Natural or Organic way to their full marketing potential.
Advertising is like an auction, where the advertiser places the bid on the keywords and phrases. Where advertiser thinks that there targeted users or audience type in the search engines where they are looking for the specific products or services.
Here the web user types a query in the search engines for particulars in which the query matches to advertisers keywords lists or a web user visits a page with a content with correlates to the keywords and phrases which were selected by the advertiser in the auction or bid.
When a user clicks on the ad, then a particular amount get deducted according to the advertiser’s selected ad plan.
In search engines, a PPC ad is generally just above or to the right of the search results where they can be easily seen.
On other kinds of websites, the ad will be placed in the location that the website designer has to determine where it will be the most advantageous to his website and the advertiser.
PPC is very beneficial to the advertiser and to the user as well. here advertiser’s get noticed by their audience/user and the advertiser is charged only for the ads clicked by the user.
where this service comes paid and it’s all about selection of keywords and phrases that are selected by the advertiser.
We have a plenty of PPC management services out there competing with each other. but without question, the heavy weight in PPC advertising is:-
- Google Adwords
- Microsoft AdCenter (BING)