What is Social Media Optimization?
Social Media Optimization SMO/SMM also plays a very role in the success of a website. As we know the online marketing is all about making awareness and visibility of your brand, products, services, and business via your website.
Social Media Optimization SMO is also a technique to promote your business but it is done via the social networks on various social channels. Social networks have various websites such as video site like Youtube and social networking websites such as Facebook, Twitter, Linkedin, Pinterest etc., and social bookmarking websites like Dig, Stumble Upon, Reddit, Sphinn, and much more…
the Google Panda and Penguin updates are to build the trust factor and authority of your website. Where the social media influence plays a great role. Obviously, SMO has to do with social networks and their growing importance to the business. This aspect of optimization deals with enhancing your company’s presence and online reputation through interactive communities—not just Facebook and Twitter, but also blogs, forums, and anywhere your business is mentioned or linked to socially.
What is Social Media Marketing?
Social Media Marketing SMO is a form of online marketing. where it utilizes the social networking websites as a marketing tool. After the social media optimization (SMO) is one where it optimizes your website with social networking websites like Facebook, Twitter, Instagram, Pinterest, and Linkedin and video site like Youtube and Blogging sites and Social News and Bookmarking Sites.
Social Media Marketing (SMM) is a time to share and publicize the SMO’s work to online via various social media channels for the people to know about your brand, products, services, and business to show interest in them.
What is the difference between Social Media Optimization (SMO) and Social Media Marketing (SMM)?
There are not many differences between Social Media Optimization (SMO) and Social Media Marketing (SMM). Where SMO is a process of streamlining and optimizing a website where it is exposed online to various social media channels and SMO is about activities that are done on off-site.
The conclusion of the differences between SMO & SMM is that SMO is an on-page activity modification on your website and whereas SMM is an off-page activity taking place outside your website it’s a way to encourage SMM activities of your website.